By Michael E. Fromm
The saga of “the world’s greatest extra” continues.
Better known as the GoDaddy Nerd thanks to this Super Bowl ad that went viral, Jesse Heiman’s star is shining brighter than ever. Since the beginning of the millennium, Heiman has appeared in over sixty films and television shows. Though rarely in the foreground, his face is unmistakably recognizable. It wasn’t until that mild Sunday evening in early February where over 108 million Americans watched the Baltimore Ravens and San Francisco 49ers duke it out for the coveted Vince Lombardi trophy that Heiman’s career would take one giant leap toward true stardom. No longer would he be known as that guy who I think stood behind Shia LeBeouf in that movie. Rather, he would become the envy of men everywhere when he got to lock lips with Israeli model Bar Rafaeli for 30 blissful seconds (and lord knows how many takes).
Now, as our dear readership knows, we here at EnterBrainment have written about this extra of all extras twice before, which you can read here and here. The second of which was posted less than a month before the GoDaddy commercial. And now, I bring you part III of this epic chronicle. Recently, I was contacted by Nick Weis, an L.A. based filmmaker of Magic Happens Productions (LLC), who is currently in pre-production on a documentary following a year in the life and career of Mr. Heiman as he “tries to parlay overnight recognition from that infamous Super Bowl commercial in to a sustained career as a leading man.”
“I ended up stumbling across some video blogs of Jesse on YouTube. It was just him, alone in his room, talking to the camera, - about his life and his goals,” says Nick Weis, director of the film. “And as simple as it sounds, something struck a chord with me. I remember him saying ‘You may know me, but I'm not really any different than you.’ There was just something inspirational about him. I felt like he had a strong voice, one that deserved to be heard. I wanted to give him that chance.”
Here is the premise of JESSE HEIMAN: WORLD’S GREATEST EXTRA, as per an official press release:
In the high stakes game of dreams – Hollywood style – billions hinge on one elusive quality: the look. Producers, casting directors, and studios spend endless hours, searching high and wide for a seductive glance, a courageous swagger, or a sway of the hips unlike any other. No one knows quite what the right combination is, until they see it. But when it hits... when it truly hits... it’s a look that launches ships, a look that utterly seduces, a look that erupts into belly laughs, or tears. There is no formula, no recipe, no road map – Only this is true: When they find it, when the look works, it’s stupendous.
This documentary is the story of one such face – a highly unlikely one at that. A passionate writer, after having landed in Los Angeles at the age of 21 -‐ but after losing his first job – took advice from his roommate: sign up for background extra work.
This advice changed his life.
Jesse Heiman, an unlikely star, has since worked steadily, on films and television series alongside some of the most prominent names in the business. Directors from Spielberg to Fincher have placed him in the center of the frame for their highest profile projects – albeit as a wholly anonymous presence. From Old School to The Social Network, Catch Me If You Can and Spiderman – Jesse has offered up the face dream makers sought: homely, earnest, innocent, and brave. Over time, Jesse’s pure determination has made him an unlikely, irresistible worldwide face.
This utterly heart-rending portrait film exploring the courage, risks, fun and the truly wild leaps Hollywood culture demands in order for Jesse to achieve his ambitions – it is also about the fascinating things one distinctive look can do. A young man in search of dreams can inspire a public that seeks out a face to mirror their own desires.
The fine folks at Magic Happens Productions are seeking the love – and the shekels – of people such as yourself who want to see this spotlight doc become a reality. They have officially launched a Kickstarter campaign, where you can collect some cool perks for your generous donation. Also be sure to like the film on Facebook, and follow on Twitter.
And who knows where this project will take our favorite extra. Perhaps, in due time, we’ll be writing part IV of his grand voyage to celebrity. Only time will tell.
Until then, true believers, carry on.